About






FAQ


Is this just another newsletter?

It's a newsletter that is building toward something. A school for people who haven't given up. A funding pool for free Story Sessions. A record of what's possible. Right now it arrives in your inbox. What it becomes depends on how many of us show up.

What is the 1€/month membership for?

The Club is based on the assumption that we are the majority that hasn’t found each other yet. €1 doesn't sound like much. Together it builds something. We are building a school for adults done giving up. We are collectively funding Story Sessions for people who want to create change outside of broken systems. This way, they can access consultancy services they couldn't access otherwise.

What is the difference between a member and a subscriber?

The newsletter is free, you can subscribe free forever. You get essays 2-3x a month. Real people changing real things. The difference is that members are funding Story Sessions. Only members can access these. 

What are Story Sessions and how can I apply?

are weekly office hours (90 minutes). You bring what's stuck, you get an honest assessment. They're free because the community funds them. As a member you can book a story session here.

How many Story Sessions are there a month?

Serena runs every week. As the community grows, the sessions grow with it.

What is a Story Leader?

Someone who changed the story they were standing in and didn't look back. Not a celebrity. Not a founder with funding. Someone who saw things differently, acted on it, and made something real. The newsletter documents them. You can become one too. 

Who is Serena?

Serena Hatfield is a Berlin-based narrative strategist who works with hope as a structural force. She has spent her career building things nobody asked for. She won't tell you what to do, but she'll help you see the story you're standing in. Once you see it, you have options you didn't know existed.

I’m not an activist. Is this for me?

Yes. Most people here aren't activists. We’re humans living inside systems we don't fully believe in. You don't need a cause. You just need to not have given up.

I want to change something specific. Is this the right place?

Probably yes. If changing things feels too big, the story you're standing in is usually why. Apply for a Story Session if you want to go deeper. Start with the newsletter if you're not sure yet.

Why 1€?

The €1 is a collective decision, not a transaction.

Can I cancel anytime?

Yes. You can unsubscribe and downgrade anytime. No questions asked.